## Leveraging Data To Understand What Drive Top Sales Talent

### 23 November, 2023

### 60 Minutes

## Speakers

Joshua Hoffman  Chief Revenue Officer (CRO), Netrix Global

Mita Gupta  Chief Revenue Officer (CRO), Cprime, Inc

Manav Jain (Host)  Co-Founder, BarRaiser

#### Webinar Summary

The webinar covers the use of data and AI in the sales hiring process, emphasizing the importance of capturing accurate data for talent assessment and optimizing the hiring process with AI. It also discusses the future of sales talent hiring, the trend of specialization in technical sales, and the movement of sales professionals within organizations. The use of analytics to assess the success and traits of new hires, particularly the importance of being proactive in evaluating key traits for different sales roles, is also highlighted. Overall, the webinar provides valuable insights into leveraging data, AI, and analytics for effective sales hiring and talent assessment.

#### Key Highlights

1. **Importance of Data and AI:** The discussion emphasizes the importance of capturing accurate data for talent assessment and optimizing the hiring process with the use of AI.
2. **Future of Sales Talent Hiring:** The discussion explores the trend of specialization in technical sales and the movement of sales professionals within organizations, highlighting the need for proactive assessment of key traits for different sales roles.
3. **Internal Hiring and Longevity:** There is a focus on the significance of internal hiring for longevity, loyalty, and passion within a company, as well as the expectation for career growth and opportunities within the organization.
4. **Use of Analytics for New Hires:** The discussion emphasizes the use of analytics to assess the success and traits of new hires, with particular attention to being proactive in evaluating key traits for different sales roles.

#### Audience Insights

- **AI's Appeal:** Potential to optimize the hiring process through talent assessment based on accurate data.
- **AI's Application:** Improving onboarding processes and providing insights for the success of new hires.
- **AI's Concerns:** Emphasizes the importance of AI complementing rather than replacing human judgment in the hiring process.

#### About the Speakers

### [Joshua Hoffman](https://www.linkedin.com/in/joshuaphoffman/)

Chief Revenue Officer (CRO), Netrix Global

Josh Hoffman is an accomplished global sales, strategy, and operations executive with an extensive record of exceeding targets while rapidly scaling and building high-performance teams. An agile executive, Josh delivers growth, change and operational efficacy, while delivering innovation in GTM, RTM, demand, segmentation, culture, and outcome-focused programs. He synthesizes complex problems, developing creative solutions to exceed short-term targets while driving long-term success.

A trusted executive, team member, board member, strategist, mentor, and advisor, Josh is known for excellence in developing and guiding cross-functional teams. Josh has extensive experience in multiple disciplines, verticals, and global markets, and has been recognized for his work with both business and congressional leaders in supporting positive change. His noteworthy results have been achieved in public and private companies, in start-up, mid-stage, and experienced organizations.

### [Mita Gupta](https://www.linkedin.com/in/migupta/)

Chief Revenue Officer (CRO), Cprime, Inc

Mita is a C-suite global strategic growth executive with deep experience in starting up and building high-growth businesses, including a strong focus on B2B services and technology, international expansion, procurement and supply chain, and digital transformation. She has been at the vanguard of the fastest-growing, successful companies in the procurement and supply chain space. She has built credible teams, grown profitable revenue ($XXXMM), and driven expansion in dozens of countries across North America, EMEA, and APAC.

Most recently, she was appointed Global Chief Revenue Officer at Cprime, a Goldman Sachs/Everstone capital portfolio company. Previously, she was SVP at Globality, Global Vice President at GEP, and Co-Founder at Procurian.

### [Manav Jain (Host)](https://www.linkedin.com/in/manavjain-barraiser/)

Co-Founder, BarRaiser

As the Co-founder of BarRaiser, Manav Jain has been at the forefront of transforming the talent acquisition landscape through innovative AI solutions. With a keen eye on emerging trends, Manav has been instrumental in developing AI-powered recruiting tools that not only speed up the hiring process but also make it more inclusive and fair. He brings a wealth of experience in blending AI technologies with ethical, legal, and diversity imperatives in recruiting. As a seasoned entrepreneur and thought leader, Manav has a proven track record of helping organizations adapt to the rapidly changing recruitment landscape, making him an invaluable guide for anyone looking to future-proof their talent acquisition strategies.